I’m Jen Rulon, a triathlon coach with over 20 years of experience and the proud owner of JenRulon.com. With a master’s degree in Kinesiology and Exercise Science, I’ve had the honor of sharing my expertise in Triathlete Magazine, Runners World, and Men’s Journal Online I’ve also spoken on the TEDx stage and at the University of Wisconsin Whitewater Commencement in 2022.

As the author of  Self-Motivation Strategies for Women, I live by the principles of passion, grit, and heart—values I bring into my coaching. Having completed 15 Ironman races and qualified for the Ironman World Championship in Kona in 2017, I know firsthand the power of resilience.

Today, I’ve shifted from triathlon to focus on empowering women through my 1:1 coaching and EmpowerHER group coaching program. I help women navigate life transitions like menopause, divorce, or rediscovering their purpose, combining fitness and mindset work to guide them through transformative journeys.